-
What I learnt from supporting 15 small businesses in 2020.
For Christmas 2020 I set myself a challenge. I like to call it ‘Operation Big Up Small Businesses’. But ‘The Non-Amazon Gift-Giving Challenge’ and ‘A Very Etsy Christmas’ were close runners-up. Side note – have I unintentionally given Etsy their next Christmas Campaign tagline? Anyway. Back to the challenge. The goal: to buy as many…
-
The best in Christmas TV adverts – part 5
Friday has come around fast and, with it, my final TV ad review of the week. If you were hoping you were getting Saturday and Sunday too – sorry. It’s Christmas tree decorating I’ve got planned this weekend! Anyway, back to ads. To finish off the five-part series I’ve brought out the big guns. Sainsbury’s.…
-
The best in Christmas TV adverts – part 4
In yesterday’s post I mentioned I was avoiding the Black Friday online sales. One of the reasons for doing so is to save my own pocket. A Which? report exposes the many scams tricking unsuspecting shoppers on the hunt for a Christmas gift bargain. But another reason is to support small businesses. It’s been a tough year…
-
The best in Christmas TV adverts – part 3
Christmas is exactly one month away. And to celebrate (even the littlest things are worth celebrating these days) I’ve got another ad review for you. So, if you’re fed up with trawling through Black Friday online sales (or completely avoiding them like I am) then sit down with a cup of tea/hot chocolate/G&T and have…
-
The best in Christmas TV adverts – part 2
Another day, another Christmas ad. And today we’re taking a look at Zalando. What’s their core message? We will hug again Zalando offers fashion and lifestyle products to customers in 17 European countries. They had their work cut out creating an advert that would resonate with such a diverse target market. Were they successful? Nope. And here’s…
-
The best in Christmas TV adverts – part 1
Over Christmas 2020, I reviewed five festive TV adverts. Only one could be the winner – find out which one!
Natasha Katz Writing
Conversion Copywriter & Content Marketing Strategist
Natasha Katz Writing 