Lemme dish the dirt on all things copy.
Have you always wondered how great copy is created? Well, my friend, I can help you out with some top insider tips.
Everything from conversion copy techniques to effective marketing campaigns to Christmas pudding (really!).
Grab a pen and paper – you’ll want to take notes. And don’t forget your tea/coffee/Piña Colada/whatever floats your boat.
Now, scroll down for the good stuff.
Read the latest
What I learnt from supporting 15 small businesses in 2020.
For Christmas 2020 I set myself a challenge. I like to call it ‘Operation Big Up Small Businesses’. But ‘The Non-Amazon Gift-Giving Challenge’ and ‘A Very Etsy Christmas’ were close…
The best in Christmas TV adverts – part 5
Friday has come around fast and, with it, my final TV ad review of the week. If you were hoping you were getting Saturday and Sunday too – sorry. It’s…
The best in Christmas TV adverts – part 4
In yesterday’s post I mentioned I was avoiding the Black Friday online sales. One of the reasons for doing so is to save my own pocket. A Which? report exposes the many…
The best in Christmas TV adverts – part 3
Christmas is exactly one month away. And to celebrate (even the littlest things are worth celebrating these days) I’ve got another ad review for you. So, if you’re fed up…
The best in Christmas TV adverts – part 2
Another day, another Christmas ad. And today we’re taking a look at Zalando. What’s their core message? We will hug again Zalando offers fashion and lifestyle products to customers in 17 European…
The best in Christmas TV adverts – part 1
Over Christmas 2020, I reviewed five festive TV adverts. Only one could be the winner – find out which one!
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- advertising (5)
- small businesses (1)

